Today, I woke up bright and early.
I arranged for my brother to watch my children
I was at The Whole Foods in Madison, NJ 2 minutes before the automatic door opened.
First Impression:
Whole Foods was tidy and great pains were taken to lay out the fresh produce in an appealing and easy to access manner. The aisles were divided down the middle by an Aisle that cut most of the store in half, this was handy, since it turns out that the aisles nearest the front of the store didn't have anything I would ever purchase. (well, not at Whole Foods anyway)
The Prices:
While I didn't think the prices were extravagant... they were higher than Trader Joes, but Much less than The Health Food Shoppe. Like I said, I didn't see any outrageous prices for the items I purchase regularly and there were a number of 2/5.00 price discounts. I was very very very pleasantly surprised that they were WELL STOCKED in all manner of gluten and wheat free products. From Cheese crackers (actually rice) to Frozen Pizza (as you know, a good frozen pizza is worth it's weight in gold!) And still.... I walked out with 8 bags of groceries and paid $300.00. AND I didn't purchase any meat. yup... that's right... Thankfully I live near Costco (smile)
I have to say this. I think The Whole Foods has gotten a bad rep... and the rep I heard... was bad.
Do you want to know what I heard?
I heard Whole Foods was over-priced and pretentious and that only the hoity toity or those aspiring to hoity toity-ness shopped at The Whole Foods.
Here's the low down.
#1) I got there when they opened on Saturday... The Real Hoity Toity... aren't up at 8:00am The people that were shopping that early (and there were about 3 people shopping that early) were busy shopping.
#2) 3 different whole foods employees asked if I need help finding something, it was pleasantly refreshing... These employees weren't "assigned" to me... or standing at a courtesy counter waiting for me to come up with a question... they were just walking by and saw me studying the shelves... and ... guess what... they thought they could help.
#3) The manager, I am guessing a manager because he opened the door at 8:00 and knew a bunch about some of the other locations... took the time to mention to me that the wine I was purchasing couldnt' be "bought" until 9:00, because in Madison on Saturday, that's the law. No liquor earlier than 9:00am... he went on to mention that some of the other Whole Foods are governed by the town in which they reside.
So you see... the rep... which had kept me from going to Whole Foods was decidedly undeserved... again, I must say... that I was grocery shopping at the "crack of dawn" for for most people.
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